Perplexity Visibility Tracker
The Perplexity Visibility Tracker measures how Perplexity answers your prompts: how often it names your brand, its rank among competitors, the sentiment, and — most importantly for Perplexity — which sources it cites. Prompts run daily; included in every SALTEN plan, with pricing shared in the WhatsApp chat.
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What Perplexity is and how it answers
Perplexity is an answer engine that searches the web for every question and returns a sourced answer with numbered citations. Because every claim is linked, source data for Perplexity is the richest of all engines.
Why track Perplexity visibility
Perplexity users are researchers and evaluators; its citations show exactly which review sites, listicles and forums shape the answer. Tracking Perplexity tells you which sources to earn or update to improve your position.
Tracker facts
| Engine | Perplexity (Perplexity) |
|---|---|
| Collection method | Web UI scraping (the same answers users see) |
| Channel id | perplexity-0 |
| Frequency | Once every 24 hours per prompt (Enterprise: daily or weekly) |
| Availability | All plans (one of the 3 included models) — or as a $35/month add-on |
| Pricing | Shared in the WhatsApp chat; free AI-visibility check before you pay |
Metrics SALTEN reports for Perplexity
| Metric | Definition |
|---|---|
| Visibility | Share of AI answers (chats) in which the brand appears at least once, 0–100%. Computed per day, model, country and topic. |
| Position | Average rank of the brand among all brands named in an answer (1 = named first). Lower is better. |
| Sentiment | Average tone of the phrases about the brand on a 0–100 scale (50 = neutral), scored per answer by an extraction model. |
| Share of Voice | The brand's mentions divided by all brand mentions in the selected slice, in percent. |
| Sources | URLs and domains the AI used (retrieved) or cited (linked) while answering, with usage and citation counts and page/domain classification. |
How the tracker works
- You add prompts — conversational questions your customers ask Perplexity — and the brands to track.
- Every 24 hours SALTEN asks Perplexity each prompt from a resident IP in the project country and stores the full answer, its features (web search, shopping, comparison) and fan-out queries.
- An extraction pipeline detects brand mentions (aliases and transliteration-aware), rank, sentiment phrases and every URL the engine used or cited.
- Results are aggregated daily per model, country and topic into Visibility, Position, Sentiment, Share of Voice and source tables you can filter, export or query via API/MCP.
Perplexity tracking questions
Does SALTEN track Perplexity citations?
Yes. Every citation is stored with its position and count, classified by domain type (editorial, UGC, corporate, competitor, own) and page type (listicle, comparison, article and so on).
Can I compare Perplexity with ChatGPT?
Yes. All metrics can be filtered by model, so you can compare Visibility, Position, Sentiment and sources across engines side by side.