Microsoft Copilot Visibility Tracker
The Microsoft Copilot Visibility Tracker shows how Copilot (grounded in Bing) mentions your brand: share of answers, rank, sentiment and cited pages. Prompts run once a day from your project's country; included in every SALTEN plan, with pricing shared in the WhatsApp chat.
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What Microsoft Copilot is and how it answers
Microsoft Copilot is the assistant built into Windows, Edge and Bing. Its answers are grounded in Bing search results and usually include citations, which makes Bing indexing and IndexNow relevant to Copilot visibility.
Why track Microsoft Copilot visibility
Copilot reaches users inside Windows and Edge who never open a search engine. Because it relies on Bing, tracking Copilot reveals gaps that Google-focused SEO misses, such as pages not indexed by Bing.
Tracker facts
| Engine | Microsoft Copilot (Microsoft) |
|---|---|
| Collection method | Web UI scraping (the same answers users see) |
| Channel id | microsoft-0 |
| Frequency | Once every 24 hours per prompt (Enterprise: daily or weekly) |
| Availability | All plans (one of the 3 included models) — or as a $35/month add-on |
| Pricing | Shared in the WhatsApp chat; free AI-visibility check before you pay |
Metrics SALTEN reports for Microsoft Copilot
| Metric | Definition |
|---|---|
| Visibility | Share of AI answers (chats) in which the brand appears at least once, 0–100%. Computed per day, model, country and topic. |
| Position | Average rank of the brand among all brands named in an answer (1 = named first). Lower is better. |
| Sentiment | Average tone of the phrases about the brand on a 0–100 scale (50 = neutral), scored per answer by an extraction model. |
| Share of Voice | The brand's mentions divided by all brand mentions in the selected slice, in percent. |
| Sources | URLs and domains the AI used (retrieved) or cited (linked) while answering, with usage and citation counts and page/domain classification. |
How the tracker works
- You add prompts — conversational questions your customers ask Microsoft Copilot — and the brands to track.
- Every 24 hours SALTEN asks Microsoft Copilot each prompt from a resident IP in the project country and stores the full answer, its features (web search, shopping, comparison) and fan-out queries.
- An extraction pipeline detects brand mentions (aliases and transliteration-aware), rank, sentiment phrases and every URL the engine used or cited.
- Results are aggregated daily per model, country and topic into Visibility, Position, Sentiment, Share of Voice and source tables you can filter, export or query via API/MCP.
Microsoft Copilot tracking questions
Does Copilot visibility depend on Bing?
Largely, yes. Copilot retrieves from Bing's index, so pages that are missing or stale in Bing rarely get cited. Submitting URLs via IndexNow and Bing Webmaster Tools helps.
Is Copilot included in the base 3 models?
Copilot is one of the 6 self-serve channels. You can pick it as one of your 3 included models or add it for $35/month.