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SALTEN vs Profound

SALTEN and Profound both help teams see how AI assistants mention brands. SALTEN tracks 6 AI surfaces with daily runs, reports Visibility, Position, Sentiment, Share of Voice and sources, shares pricing in the WhatsApp chat, and ships with a localized product (English, Russian, French, Spanish, Brazilian Portuguese and Arabic). The table below lists SALTEN's facts next to Profound; where we have not verified a Profound value we say so instead of guessing.

Profound is a trademark of its owner. Competitor values are not maintained by SALTEN; check the vendor site for current numbers.

Updated:

Fact table

SALTEN vs Profound: facts as of the update date above. Prices in USD.
CriterionSALTENProfound
CategoryAI search analytics (AI visibility tracking)AI visibility platform (see vendor site)
Tracked AI enginesChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Copilot — choose 3 of 6 on self-serve plans; API models (Claude, DeepSeek, Mistral, Qwen, OpenAI Search API) on EnterpriseSee vendor site
Run frequencyDaily per prompt and model (Enterprise: daily or weekly)See vendor site
MetricsVisibility, Position, Sentiment, Share of Voice, used/cited sources with domain and page classificationSee vendor site
API / MCPREST API (62 endpoints) on Pro+ yearly and Enterprise; MCP server on every paid planSee vendor site
Product languagesEnglish, Russian, French, Spanish, Portuguese (Brazil), ArabicSee vendor site
UsersUnlimited on every planSee vendor site

When Profound may be the better fit

Profound targets larger organizations with enterprise-oriented features. If you need an enterprise procurement process, dedicated onboarding and are not price-sensitive, evaluate it directly. SALTEN focuses on self-serve teams with transparent limits and a free AI-visibility check before you pay.

When SALTEN is the better fit

  • You want a localized product and prompt generation in Russian today, with more languages on the roadmap.
  • You need daily runs on the real web interfaces of six AI engines, not only API models.
  • You want sources broken down into used vs cited, with domain and page classification and generated actions.
  • You want MCP access from Claude or Cursor on every paid plan, and a REST API on yearly plans.

SALTEN vs Profound: questions

  • Does SALTEN have an enterprise plan?

    Yes. Enterprise includes custom prompt and project limits, all AI models including API models, SSO, dedicated support and invoicing.